Showing posts with label new coke. Show all posts
Showing posts with label new coke. Show all posts

Monday, January 25, 2010

Conspicuously missing from the Sonic menu

Ok, you know Sonic. The 1950s style drive-in. The company that succeeds by "... sticking to what made drive-ins so popular in the first place: made-to-order American classics...", etc.

I've got a Sonic cup in front of me now, all retro Eisenhower-looking postwar graphics in turquoise and mustard.

Guess which of these "American classics" you can no longer get at Sonic:
  • caramel mocha java chiller
  • m&m sonic blast
  • grape creamslush chiller
  • cranberry, raspberry, or peach iced tea
  • jr fritos chili cheese wrap
  • chicken bacon ranch sandwich
  • a malt
Yes, you guessed correctly. The malt is gone from the menu. You can get a caramel mocha java chiller but not a freaking malt.

Seriously, who made this decision? It's not like malted milk is expensive, hard to work with, expires quickly, etc. It's a relatively cheap commodity powder that sits in a bin until you need it. You put a scoop in and stir. Done. I worked for sonic when I was a high school kid and made a kabillion shakes and malts. It's not hard. Arrghhhh!