Thursday, May 6, 2010

customer email lists done right

Got this email today:

BMW Motorcycles would like to send you our monthly BMW Motorrad USA email newsletter. This newsletter features video links and exclusive content showcasing our motorcycles, race events, and more!

We acquired your email address via a BMW Motorrad contest entry form or on-line BMW registration within the last 36 months. However, we value your privacy and are writing now to ask your permission before we add you to our e-list. Be assured that at any time you can easily remove yourself from the list via click links at the bottom of every email. Thanks in advance for your interest in BMW. Please click one of these two links:
Add me to the list No thanks, please remove me

Nicely handled, Bay-em-vay. I opted in.

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