Interoperability and openness will rule. This doesn't have to mean Free and Open Source Software, but it will certainly include it and learn from it.
"Markets are conversations" with between companies and customers, not commands, directives, or control freak, jerky manipulations by douchebag companies. Get a clue[train].
The whole quote is:
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.