Monday, January 25, 2010

Conspicuously missing from the Sonic menu

Ok, you know Sonic. The 1950s style drive-in. The company that succeeds by "... sticking to what made drive-ins so popular in the first place: made-to-order American classics...", etc.

I've got a Sonic cup in front of me now, all retro Eisenhower-looking postwar graphics in turquoise and mustard.

Guess which of these "American classics" you can no longer get at Sonic:
  • caramel mocha java chiller
  • m&m sonic blast
  • grape creamslush chiller
  • cranberry, raspberry, or peach iced tea
  • jr fritos chili cheese wrap
  • chicken bacon ranch sandwich
  • a malt
Yes, you guessed correctly. The malt is gone from the menu. You can get a caramel mocha java chiller but not a freaking malt.

Seriously, who made this decision? It's not like malted milk is expensive, hard to work with, expires quickly, etc. It's a relatively cheap commodity powder that sits in a bin until you need it. You put a scoop in and stir. Done. I worked for sonic when I was a high school kid and made a kabillion shakes and malts. It's not hard. Arrghhhh!

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